Digital Marketing Manager/Senior Media Buyer/Marketing Expert

Description

As a highly skilled Digital Marketing Manager, Senior Media Buyer, or Marketing Expert, you will be pivotal in developing and executing strategic marketing initiatives that drive business growth, enhance brand visibility, and optimize media spend. Leveraging deep expertise in digital marketing, media buying, and campaign management, you will lead efforts to create impactful marketing strategies, manage high-performing media campaigns, and deliver measurable results across various digital channels.

Role Responsibilities:

1. Strategic Planning and Execution:
   • Campaign Strategy Development:
     • Formulate and implement comprehensive digital marketing strategies aligned with business objectives. Identify key performance indicators (KPIs) and set measurable goals for campaign success.
   • Market Research and Analysis:
     • Conduct thorough market research to understand industry trends, competitor activities, and consumer behavior. Utilize insights to inform strategy and make data-driven decisions.
   • Budget Management:
     • Develop and manage budgets for digital marketing and media buying activities. Allocate resources effectively to maximize ROI and optimize media spend.
2. Media Buying and Management:
   • Media Planning:
     • Design and execute media plans that target the right audience across digital channels, including social media, search engines, display networks, and programmatic advertising. Ensure optimal placement and timing of ads.
   • Ad Buying and Optimization:
     • Manage the purchasing and optimization of digital ad placements. Utilize advanced targeting techniques and bidding strategies to achieve cost-effective results and maximize campaign performance.
   • Vendor and Platform Management:
     • Work with media vendors, ad networks, and technology platforms to negotiate rates, secure placements, and ensure seamless execution of campaigns.
3. Digital Marketing Execution:
   • Content Strategy and Creation:
     • Oversee the development of engaging and relevant content for digital channels. Collaborate with creative teams to produce high-quality assets that resonate with target audiences.
   • SEO and SEM Management:
     • Implement and manage search engine optimization (SEO) and marketing (SEM) strategies. Enhance website visibility, drive organic traffic, and manage pay-per-click (PPC) campaigns.
   • Social Media Marketing:
     • Develop and execute social media strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter. Drive engagement, build brand presence, and manage social media advertising.
4. Performance Monitoring and Analysis:
   • Analytics and Reporting:
     • Monitor and analyze campaign performance using tools like Google Analytics, Facebook Insights, and other analytics platforms. Provide regular reports with actionable insights and recommendations for optimization.
   • Data-Driven Decision Making:
     • Use performance data to make informed decisions and refine strategies. Identify trends, measure success against KPIs, and adjust tactics to improve results.
5. Team Leadership and Collaboration:
   • Cross-Functional Collaboration:
     • Work closely with other departments, including sales, creative, and product teams, to ensure alignment and integration of marketing efforts across the organization.
   • Team Management:
     • Lead and mentor a team of marketing professionals. Provide guidance, support, and training to ensure high performance and professional development.
6. Innovation and Best Practices:
   • Industry Trends and Innovations:
     • Stay up-to-date with the latest digital marketing trends, tools, and technologies. Implement innovative strategies and best practices to stay ahead of the competition and drive success.
   • Continuous Improvement:
     • Foster a culture of continuous improvement by evaluating campaign performance, learning from results, and applying new approaches to enhance effectiveness.